[Online Grocery App Provider] Collaborating on App Ad Operations
Background: What Needed to Be Achieved?
Our client runs an online grocery app that delivers supermarket-grade quality, prices, and selection in roughly 15 minutes — all ordered through the app.
SOKAI Inc. built a co-creation partnership with the client by supporting their app ad operations.
Our Proposal to Accelerate the Business
SOKAI determined that effective ad delivery required selecting and operating delivery media across three distinct phases, each with its own objective:
- Phase 1: Reaching high-intent users
- Phases 2–3: Improving retention among high-intent users / reaching latent users (with different delivery media in each phase)
To execute Phase 1, we developed an operating plan informed by total app installs and the ratio of ad-driven to organic installs.
We also examined the distribution of order frequency among high-intent users, and adopted a policy of splitting the client’s monthly budget into finely tuned delivery segments.
The Results
Through daily operation and tuning, we achieved customer acquisition at budgets below the target CPI, with cost per install remaining stable.
To push further, we have also proposed new app-ad initiatives: adapting to Apple Search Ads’ new placements and linking Firebase with Google Ads.
Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. supports the redefinition of business foundations on a global scale, powered by advanced technology.
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