[General Insurance Agency] Comparison-Site Consulting: Site Improvement, SEO & Digital Ads

Background: What Needed to Be Achieved?

Our client, a major general insurance agency whose corporate site renewal SOKAI Inc. had previously supported, returned to us for comprehensive consulting on the insurance comparison site they operate.

To co-create impact for the comparison site, SOKAI began supporting the client across site improvement, SEO, and digital advertising.

Our Proposal to Accelerate the Business

The comparison site faced clear challenges: visitors landing on content (article) pages showed consistently low conversion rates, high bounce rates, and little movement to subsequent pages.

At the same time, the data showed that while average session time was not long, visitors were actually reading the content. With this in mind, we developed improvement measures that included analyzing how competitors guide visitors to their ranking pages.

The Results

As a result of SOKAI’s marketing initiatives, organic search rankings rose and session volume expanded. We enriched content for the category keywords worth targeting and refined the site design with careful attention to user flow.

In digital advertising, operations maintained volume while the target cost per referral and ROI (LTV) moved onto an improvement track. Clarifying the challenges and actions led to steady operations without sharp drops in delivery volume.

Challenges remain — implementing new content, and extracting won and missing keywords for each category and page — so SOKAI intends to strengthen its support further.

Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. contributes to the comprehensive digital transformation of Japanese companies on a global scale, powered by advanced technology.

If you want to solve your company’s challenges and drive drastic digital transformation, please contact us.