[Shared Office Provider] Renewing the Service Website to Better Convey Its Value

Background: What Needed to Be Achieved?

Our client operates a range of businesses, one of which is a shared-office service. They came to SOKAI Inc. to accelerate the business further by brushing up the design of the service website.

The old site was notable for design that conveyed the service’s appeal well — but the client had a real sense of urgency about its conversion rate.

Our Proposal to Accelerate the Business

While the old site communicated the appeal of the “satellite office” product and a concept grounded in its target customers, pricing and how to use the service were hard to grasp at a glance.

SOKAI judged that the right renewal would rework the site’s information architecture while preserving the strengths of the existing materials. We proposed a renewal that makes pricing and onboarding much easier to understand, so prospective customers browsing the site can reach a decision more easily.

Closing deals on a shorter consideration cycle requires delivering the information customers want at the right moment. In an era overflowing with options, we designed a site structure focused on prospective customers’ insights — to brush the service up into one that gets chosen.

The Results

The photography used on the old site was high quality, so we carried it over to the new site. Informed by a user’s-eye view, the renewal prioritized concise communication of the service’s appeal and the information prospects need to decide.

As a result, visitors to the new site can now understand the service’s pricing and onboarding steps from the very first view.

Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. supports the redefinition of business foundations on a global scale, powered by advanced technology.

If you want to solve your company’s challenges and drive drastic digital transformation, please contact us.