August 16, 2021

Changed names from “GRue Co., Ltd.” to “SOKAI Inc.”

We are pleased to announce that GRue Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Toshiaki Ueno), a digital marketing company, has changed its name to “SOKAI Inc.” on August 15, 2021.

■ Summary of Changes
・New company name: SOKAI Inc.
・Date of change: August 15, 2021

■ Creating New Value by Working with Companies to Survive and Thrive in Times of Rapid Change
Recently, the speed of change in meta-trends on the business scene has been accelerating, akin to a raging ocean.

In view of such times, we have changed our company name to “Sokai”, to emphasize our renewed determination to use our strengths in digital strategy to provide sustainable value to our client companies and thereby create a new standard for a new era.

■ A New Logo to Symbolize Pioneering into the New Era

Japanese version

English version

We see the ever-changing modern age as a vast “ocean”. To symbolize our role as pioneers navigating on this vast ocean, our new corporate symbol is the motif of a “canoe,” set with the “needle of the compass”.

We will continue to provide ever smarter and more innovative solutions as we pioneer into the new era.

■ Company Profile
Company name: SOKAI Inc. (formerly GRue Co., Ltd.)
Established: September 1, 2016
Representative Director: Toshiaki Ueno
Headquarters: Daiwa Azabu Terrace 5F, 3-20-1 Minamiazabu, Minato-ku, Tokyo 106-0047
Business: Digital marketing support

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