{"id":1252,"date":"2025-03-13T21:04:54","date_gmt":"2025-03-13T12:04:54","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1252"},"modified":"2026-08-09T15:36:34","modified_gmt":"2026-08-09T06:36:34","slug":"%e3%80%90%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%b9%e3%82%a2%e3%83%97%e3%83%aa%e4%ba%8b%e6%a5%ad%e8%80%85%e6%a7%98%e3%80%91%ef%bc%9a%e5%ba%83%e5%91%8a%e3%83%97%e3%83%ad%e3%83%80%e3%82%af%e3%83%88%e3%81%ae","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1252\/","title":{"rendered":"[News App Provider] Strengthening Ad Product Operations"},"content":{"rendered":"

Background: What Needed to Be Achieved?<\/b><\/h2>\n

Our client, whose main business is a smartphone news app, was facing challenges in three areas of their advertising product \u2014 skills, staffing, and sales<\/b> \u2014 the pillar of their revenue.<\/p>\n

Their request to SOKAI was twofold: supply talent capable of covering all three challenge areas, and spread that knowledge across their in-house divisions<\/b>. To solve these challenges, SOKAI assembled a team of specialists.<\/p>\n

Our Proposal to Accelerate the Business<\/b><\/h2>\n

\"\"<\/p>\n

First, we defined the goal to achieve: growing advertiser numbers and ad spend<\/b>, built on creating adoption cases and success stories for the client’s ad product and expanding awareness among their clients.<\/p>\n

To get there, SOKAI further clarified the three challenges<\/b> the client was facing.<\/p>\n

    \n
  • Skills\n
      \n
    • Ad product reporting was not being performed properly due to gaps in KPI understanding<\/li>\n
    • Insufficient implementation support for feed integration and proper segmentation tagging<\/li>\n<\/ul>\n<\/li>\n
    • Staffing\n
        \n
      • Lack of resources left new-adoption proposals and improvement proposals insufficient<\/li>\n
      • Not enough staff to run improvement operations<\/li>\n<\/ul>\n<\/li>\n
      • Sales\n
          \n
        • The product needed more compelling positioning<\/li>\n
        • Proposals needed to be grounded in each client’s business model, KPIs, and site structure<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          Based on these hypotheses, SOKAI proposed a strengthened, phase-by-phase roadmap for expanding the ad product<\/b>.<\/p>\n

          The Results<\/b><\/h2>\n

          \"\"<\/p>\n

          The roadmap SOKAI designed was divided into three phases<\/b>.<\/p>\n

          Phase 1 built the foundation of the marketing strategy by increasing improvement and adoption case studies<\/b>. Phase 2 strengthened new-adoption proposals to clients and collaboration with other divisions<\/b>, and Phase 3 expands advertiser numbers and ad spend<\/b>.<\/p>\n

          This has led to step-by-step business growth.<\/p>\n

          Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. supports the redefinition of business foundations on a global scale, powered by advanced technology.<\/p>\n

          If you want to solve your company’s challenges and drive drastic digital transformation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Background: What Needed to Be Achieved? Our client, whose main business is a smartphone news app, was facing challenges in three areas of their advertising product \u2014 skills, staffing, and sales \u2014 the pillar of […]<\/p>\n","protected":false},"author":1,"featured_media":1159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1158","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":1253,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1252\/revisions\/1253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1159"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}