{"id":1254,"date":"2025-03-13T21:01:48","date_gmt":"2025-03-13T12:01:48","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1254"},"modified":"2026-08-09T16:02:11","modified_gmt":"2026-08-09T07:02:11","slug":"%e3%80%90%e7%b7%8f%e5%90%88%e4%bf%9d%e9%99%ba%e4%bb%a3%e7%90%86%e5%ba%97%e6%a7%98%e3%80%91%ef%bc%9a%e3%82%b3%e3%83%bc%e3%83%9d%e3%83%ac%e3%83%bc%e3%83%88%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e3%83%a1","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1254\/","title":{"rendered":"[General Insurance Agency] Strengthening the Corporate Website Message"},"content":{"rendered":"

Background: What Needed to Be Achieved?<\/b><\/h2>\n

Our client is a major general insurance agency handling life insurance, non-life insurance, and small-amount short-term insurance across dozens of carriers. They came to SOKAI Inc. to renew the corporate website<\/b> that serves as the foundation of their business.<\/p>\n

The direction: make the site responsive while brushing up the existing “co.jp” site as the base. In other words, rather than a large-scale rebuild, we would add the essential elements expected of an insurance agency<\/b>.<\/p>\n

Our Proposal to Accelerate the Business<\/b><\/h2>\n

\"\"<\/p>\n

While the client’s corporate site presented information in an orderly way, it felt somewhat stiff. Our analysis showed that to spark “Attention + Sympathy”<\/b> among general users, the site needed to speak with “a concise message + strong creative”<\/b> that embodies who the client is.<\/p>\n

SOKAI examined the direction to aim for, including a first-view comparison with competitors’ corporate sites, and concluded that the site needed emotional appeal<\/b> \u2014 expressing the company’s posture of putting its management philosophy into practice.<\/p>\n

The Results<\/b><\/h2>\n

\"\"<\/p>\n

In the end, we defined the client’s unique role, core stance, and reason for being<\/b>, and proposed a corporate site plan that delivers them to general users and every stakeholder.<\/p>\n

We also proposed brand copy built on the stories the client has accumulated, renewing the corporate site into one with a far stronger message.<\/p>\n

Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. supports Japanese companies on a global scale \u2014 a team of professionals using technology to redefine business foundations.<\/p>\n

If you want to solve your company’s challenges and drive drastic digital transformation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Background: What Needed to Be Achieved? Our client is a major general insurance agency handling life insurance, non-life insurance, and small-amount short-term insurance across dozens of carriers. They came to SOKAI Inc. to renew the […]<\/p>\n","protected":false},"author":1,"featured_media":1154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1153","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1255,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1154"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}