{"id":1256,"date":"2025-03-13T20:56:22","date_gmt":"2025-03-13T11:56:22","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1256"},"modified":"2026-08-09T16:03:45","modified_gmt":"2026-08-09T07:03:45","slug":"%e3%80%90%e3%82%b7%e3%82%a7%e3%82%a2%e3%82%aa%e3%83%95%e3%82%a3%e3%82%b9%e4%ba%8b%e6%a5%ad%e8%80%85%e6%a7%98%e3%80%91%ef%bc%9a%e3%82%a2%e3%83%97%e3%83%aa%e5%ba%83%e5%91%8a%e9%81%8b%e7%94%a8%e3%82%92","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1256\/","title":{"rendered":"[Shared Office Provider] End-to-End Support for App Ad Operations"},"content":{"rendered":"<h2><b>Background: What Needed to Be Achieved?<\/b><\/h2>\n<p>Our client, a shared-office business, had already consulted SOKAI Inc. on a service-site renewal and ad operations, building consulting partnerships across a range of areas.<\/p>\n<p>This time, they asked us to <b>take on improving the performance of their in-app advertising<\/b> as well. SOKAI began providing support <b>aimed at improving ROI<\/b> while also growing app-driven traffic.<\/p>\n<h2><b>Our Proposal to Accelerate the Business<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-large wp-image-1148\" src=\"https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-1024x683.jpeg 1024w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-300x200.jpeg 300w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-768x512.jpeg 768w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-1536x1024.jpeg 1536w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_207500565-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Looking at recent months of data, the client&#8217;s app ads showed room for concern in day-after-install retention, but we determined that <b>delivery volume still had clear room to grow<\/b>.<\/p>\n<p>We started with <b>phased selection and operation of delivery media<\/b>, and combined this with non-advertising tactics, <b>running initiatives tuned for each phase<\/b>.<\/p>\n<h2><b>The Results<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-large wp-image-1149\" src=\"https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-1024x545.jpeg\" alt=\"\" width=\"1024\" height=\"545\" srcset=\"https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-1024x545.jpeg 1024w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-300x160.jpeg 300w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-768x409.jpeg 768w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-1536x817.jpeg 1536w, https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/AdobeStock_281210012-2048x1090.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Through these initiatives, the client&#8217;s <b>cost per install stabilized<\/b>. However, while the ad program itself was improving, <b>the post-install uninstall rate remained high<\/b> \u2014 leaving no room for complacency.<\/p>\n<p>Rather than focusing only on traffic gains from advertising, SOKAI proposed <b>defining target metrics through KPI modeling<\/b> and <b>improving the post-install UI\/UX<\/b> to create real business impact. As of October 2022, our support is ongoing.<\/p>\n<p>Under the banner of <b>&#8220;Crossing the Sea to Create a New Era,&#8221;<\/b> SOKAI Inc. assigns professionals versed in advanced technology to each project, supporting the redefinition of business foundations.<\/p>\n<p>If you want to solve your company&#8217;s challenges and drive <b>drastic digital transformation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background: What Needed to Be Achieved? Our client, a shared-office business, had already consulted SOKAI Inc. on a service-site renewal and ad operations, building consulting partnerships across a range of areas. This time, they asked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1146","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1256"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1256\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1256\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1150"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}