{"id":1258,"date":"2025-03-13T20:50:14","date_gmt":"2025-03-13T11:50:14","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1258"},"modified":"2026-08-09T16:05:31","modified_gmt":"2026-08-09T07:05:31","slug":"%e3%80%90%e3%82%a4%e3%83%b3%e3%83%86%e3%83%aa%e3%82%a2%e7%94%a8%e5%93%81%e5%b0%8f%e5%a3%b2%e4%ba%8b%e6%a5%ad%e8%80%85%e6%a7%98%e3%80%91%ef%bc%9ausa%e5%b8%82%e5%a0%b4%e3%81%ab%e3%81%8a%e3%81%91","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1258\/","title":{"rendered":"[Interior Goods Retailer] Supporting Social Media Marketing in the US Market"},"content":{"rendered":"

Background: What Needed to Be Achieved?<\/b><\/h2>\n

Our client, a major interior goods retailer in Japan, expanded into the US market in the 2010s and has run the same retail business there ever since.<\/p>\n

In recent years, however, the number of shopping centers in the US has been declining, and consumer purchasing behavior is expected to become increasingly omnichannel. Looking ahead, the client asked SOKAI Inc. for strategic support to “strengthen social media marketing with the next generation in mind.”<\/b><\/p>\n

Our Proposal to Accelerate the Business<\/b><\/h2>\n

\"\"<\/p>\n

The client’s social media posts captured the appeal of their products clearly. Our analysis, however, showed that to drive conversions, the accounts needed posts that better spoke to the interests of US users<\/b>.<\/p>\n

To spread the client’s appeal across each social platform and build a stronger foundation for sales, SOKAI proposed redefining the brand<\/b>.<\/p>\n

The Results<\/b><\/h2>\n

In strengthening the client’s social media marketing, we implemented ad optimization across channels and awareness expansion using trending short-form video (Reels)<\/b>.<\/p>\n

We also increased “question-style” posts<\/b> \u2014 a format seen on services like SmartNews \u2014 executing a strategy of two-way communication with users.<\/p>\n

As a result, the ratio of organic follow-backs rose above the usual “follow for follow back” pattern, leading to consistent follower growth. (Figure 1)<\/p>\n

Figure 1: Client’s social media follower growth<\/b>
\n\"\"<\/p>\n

Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. delivers advanced, digital-first solutions.<\/p>\n

If you want to solve your company’s challenges and drive agile, groundbreaking innovation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Background: What Needed to Be Achieved? Our client, a major interior goods retailer in Japan, expanded into the US market in the 2010s and has run the same retail business there ever since. In recent […]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1141","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1258\/revisions\/1259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}