{"id":1262,"date":"2025-03-13T20:43:45","date_gmt":"2025-03-13T11:43:45","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1262"},"modified":"2026-08-09T16:08:17","modified_gmt":"2026-08-09T07:08:17","slug":"%e3%80%90%e3%83%8d%e3%83%83%e3%83%88%e3%82%b9%e3%83%bc%e3%83%91%e3%83%bc%e3%82%a2%e3%83%97%e3%83%aa%e4%ba%8b%e6%a5%ad%e8%80%85%e6%a7%98%e3%80%91%ef%bc%9a%e3%82%a2%e3%83%97%e3%83%aa%e5%ba%83%e5%91%8a","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1262\/","title":{"rendered":"[Online Grocery App Provider] Collaborating on App Ad Operations"},"content":{"rendered":"

Background: What Needed to Be Achieved?<\/b><\/h2>\n

Our client runs an online grocery app<\/b> that delivers supermarket-grade quality, prices, and selection in roughly 15 minutes \u2014 all ordered through the app.<\/p>\n

SOKAI Inc. built a co-creation partnership with the client by supporting their app ad operations<\/b>.<\/p>\n

Our Proposal to Accelerate the Business<\/b><\/h2>\n

\"\"<\/p>\n

SOKAI determined that effective ad delivery required selecting and operating delivery media across three distinct phases<\/b>, each with its own objective:<\/p>\n

    \n
  • Phase 1: Reaching high-intent users<\/li>\n
  • Phases 2\u20133: Improving retention among high-intent users \/ reaching latent users (with different delivery media in each phase)<\/li>\n<\/ul>\n

    To execute Phase 1, we developed an operating plan informed by total app installs and the ratio of ad-driven to organic installs<\/b>.<\/p>\n

    We also examined the distribution of order frequency among high-intent users<\/b>, and adopted a policy of splitting the client’s monthly budget into finely tuned delivery segments.<\/p>\n

    The Results<\/b><\/h2>\n

    \"\"<\/p>\n

    Through daily operation and tuning, we achieved customer acquisition at budgets below the target CPI<\/b>, with cost per install remaining stable<\/b>.<\/p>\n

    To push further, we have also proposed new app-ad initiatives: adapting to Apple Search Ads’ new placements and linking Firebase with Google Ads<\/b>.<\/p>\n

    Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. supports the redefinition of business foundations on a global scale, powered by advanced technology.<\/p>\n

    If you want to solve your company’s challenges and drive drastic digital transformation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Background: What Needed to Be Achieved? Our client runs an online grocery app that delivers supermarket-grade quality, prices, and selection in roughly 15 minutes \u2014 all ordered through the app. SOKAI Inc. built a co-creation […]<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1131","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":1263,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1262\/revisions\/1263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}