{"id":1264,"date":"2025-03-13T20:40:10","date_gmt":"2025-03-13T11:40:10","guid":{"rendered":"https:\/\/sokai.co.jp\/?p=1264"},"modified":"2026-08-09T16:09:32","modified_gmt":"2026-08-09T07:09:32","slug":"%e3%80%90%e7%b4%b3%e5%a3%ab%e6%9c%8d%e4%ba%8b%e6%a5%ad%e8%80%85%e6%a7%98%e3%80%91%ef%bc%9ao2o%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%95","status":"publish","type":"post","link":"https:\/\/sokai.co.jp\/en\/newscolumn\/1264\/","title":{"rendered":"[Menswear Company] Comprehensive Support for O2O Marketing"},"content":{"rendered":"

Background: What Needed to Be Achieved?<\/b><\/h2>\n

Our client has long run a menswear business<\/b>, growing at a premium price point thanks to the high customer-experience value of their physical stores.<\/p>\n

However, the instability triggered by the COVID-19 pandemic hurt their performance. They came to SOKAI to bring sales back to pre-pandemic levels.<\/p>\n

SOKAI provided comprehensive marketing consulting to solve their challenges on both a short-term (3-year) and mid-to-long-term (3+ year) horizon<\/b>.<\/p>\n

Our Proposal to Accelerate the Business<\/b><\/h2>\n

\"\"<\/p>\n

Recovering performance meant first returning to pre-COVID levels in the short term while improving profitability through higher productivity<\/b>.<\/p>\n

That required recovering customer traffic among people in their 20s\u201340s<\/b> \u2014 the core volume zone of the client’s business. On top of that, new-customer retention<\/b>, in decline since its 2015 peak and accelerating downward through the pandemic, was another challenge to solve.<\/p>\n

To craft the right strategy under these conditions, we first needed to understand the current state of the entire business<\/b>, including the client’s e-commerce operations.<\/p>\n

As a foothold, SOKAI conducted one-on-one depth interviews<\/b> with eight loyal customers. By digging deep into customer opinions, we explored latent needs and wants while making the client’s strengths visible<\/b>.<\/p>\n

The Results<\/b><\/h2>\n

\"\"<\/p>\n

Through the eight key-customer interviews, we defined the client’s strength as the in-store customer experience<\/b>. Building on that, we proposed a marketing strategy centered on O2O (Online to Offline)<\/b> to first recover pre-COVID performance in the short term.<\/p>\n

To promote mutual traffic between stores and e-commerce, we judged that driving store visits from the client’s app would be the key. In planning meetings that included the app developer, we set the core KPIs as store-visit promotion and repeat purchases<\/b> \u2014 a strategy now being executed.<\/p>\n

Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. supports the redefinition of business foundations on a global scale, powered by advanced technology.<\/p>\n

If you want to solve your company’s challenges and drive drastic digital transformation<\/b>, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Background: What Needed to Be Achieved? Our client has long run a menswear business, growing at a premium price point thanks to the high customer-experience value of their physical stores. However, the instability triggered by […]<\/p>\n","protected":false},"author":1,"featured_media":1126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1125","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1265,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1126"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}