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<\/p>\nOur client provides a business travel management system that automates travel arrangements, and wanted to further improve their win rate in sales meetings.<\/p>\n
They came to SOKAI Inc. asking to brush up their sales materials<\/b>, and we provided support through a team with diverse specialties.<\/p>\nOur Proposal to Accelerate the Business<\/b><\/h2>\n
While the client’s sales materials introduced the service clearly, they did not fully cut through to user insight.<\/p>\n
To express the client’s appeal and strengths more critically, we proposed a new direction for the materials \u2014 rethinking the concept itself from the ground up. (Figure 1)<\/p>\n
Figure 1: Positioning proposal based on competitive analysis<\/b>
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In renewing the sales materials, we reorganized the client’s defining characteristics \u2014 their business and the challenges their users face \u2014 and set a challenge-first direction informed by competitive research and the broader social context.<\/p>\n
![\"\"](\"https:\/\/sokai.co.jp\/wp-content\/uploads\/2022\/12\/image4-300x200.jpg\")
<\/p>\n
In the end, we brushed up the materials around a two-step approach: first, help users carefully recognize their latent concerns and challenges; then present solutions that answer those insights<\/b>. The result is a set of sales materials that far better conveys the system’s core promise: “optimizing business trips.”<\/b><\/p>\n
Under the banner of “Crossing the Sea to Create a New Era,”<\/b> SOKAI Inc. provides digital-first consulting solutions, assigning teams of specialists in each field to deliver high-impact support.<\/p>\n
If you want to solve your company’s challenges, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"
Background: What Needed to Be Achieved? Our client provides a business travel management system that automates travel arrangements, and wanted to further improve their win rate in sales meetings. They came to SOKAI Inc. asking […]<\/p>\n","protected":false},"author":1,"featured_media":1090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/sokai.co.jp\/?p=1089","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","en-US"],"_links":{"self":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":1,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"predecessor-version":[{"id":1275,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/posts\/1274\/revisions\/1275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sokai.co.jp\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}