[Shared Office Provider] Drastically Improving Digital Ad Operations for Further Growth

Background: What Needed to Be Achieved?

Our client, who had previously asked SOKAI Inc. to renew the website for their shared-office business, had long been running digital advertising campaigns.

However, challenges such as poor cost-effectiveness in lead generation made it clear the program itself needed a refresh — and they turned to SOKAI.

Our Proposal to Accelerate the Business

Across various ad platforms, the client’s campaigns were capturing traffic through location-based keyword combinations such as “[area name] + shared office,” but spend tended to fall short of budget.

In other words, improving ad performance called for a comprehensive approach.

There was also untapped potential in keywords closely aligned with the client’s product. Within the existing budget — and while keeping a close eye on CPA — we redefined the data worth tracking, including resetting KPIs, to build up acquisition volume.

The Results

The SOKAI team began by making the issues in the client’s ad program visible: pausing underperforming banners and rebalancing budget allocation across platforms. This led steadily to improved CPA and increased acquisitions, with clear results within a few months of starting. (Figure 1)

Figure 1: Ad program performance

Our partnership with this client remains ongoing as of October 2022.

Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. provides strategy planning and execution powered by advanced digital technology.

What the SOKAI team proposes is not micro-level tactics, but high-impact strategy built on making challenges visible. If you want to realize drastic digital transformation in your own company, please contact us.