[Travel Management System Provider] Redefining Concept and User Insight for Renewed Sales Materials

Background: What Needed to Be Achieved?

Our client provides a business travel management system that automates travel arrangements, and wanted to further improve their win rate in sales meetings.

They came to SOKAI Inc. asking to brush up their sales materials, and we provided support through a team with diverse specialties.

Our Proposal to Accelerate the Business

While the client’s sales materials introduced the service clearly, they did not fully cut through to user insight.

To express the client’s appeal and strengths more critically, we proposed a new direction for the materials — rethinking the concept itself from the ground up. (Figure 1)

Figure 1: Positioning proposal based on competitive analysis

In renewing the sales materials, we reorganized the client’s defining characteristics — their business and the challenges their users face — and set a challenge-first direction informed by competitive research and the broader social context.

The Results

In the end, we brushed up the materials around a two-step approach: first, help users carefully recognize their latent concerns and challenges; then present solutions that answer those insights. The result is a set of sales materials that far better conveys the system’s core promise: “optimizing business trips.”

Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. provides digital-first consulting solutions, assigning teams of specialists in each field to deliver high-impact support.

If you want to solve your company’s challenges, please contact us.