[Shared Office Provider] End-to-End Support for App Ad Operations

Background: What Needed to Be Achieved?

Our client, a shared-office business, had already consulted SOKAI Inc. on a service-site renewal and ad operations, building consulting partnerships across a range of areas.

This time, they asked us to take on improving the performance of their in-app advertising as well. SOKAI began providing support aimed at improving ROI while also growing app-driven traffic.

Our Proposal to Accelerate the Business

Looking at recent months of data, the client’s app ads showed room for concern in day-after-install retention, but we determined that delivery volume still had clear room to grow.

We started with phased selection and operation of delivery media, and combined this with non-advertising tactics, running initiatives tuned for each phase.

The Results

Through these initiatives, the client’s cost per install stabilized. However, while the ad program itself was improving, the post-install uninstall rate remained high — leaving no room for complacency.

Rather than focusing only on traffic gains from advertising, SOKAI proposed defining target metrics through KPI modeling and improving the post-install UI/UX to create real business impact. As of October 2022, our support is ongoing.

Under the banner of “Crossing the Sea to Create a New Era,” SOKAI Inc. assigns professionals versed in advanced technology to each project, supporting the redefinition of business foundations.

If you want to solve your company’s challenges and drive drastic digital transformation, please contact us.